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Our 7 favourite Billboard designs

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1. Kris/Bindi Campaign- Chameleon Group

Of course we had to open up with our most favourite campaign which is, by no surprise, made by us. We set out to prove people are looking at billboards and there is a relationship between new and traditional media and achieved it.

2. AntMan- Marvel

Marvel placed dozens of these clever little mini billboards across Australia to promote their new film starring a shrinking superhero.

 

3. Tracking Billboard- Battersea Dogs and Cats Home

This company placed tracking chips in leaflets that were handed out to shoppers, which then triggered a dog to “follow” them around on the digital ad screens around the shopping centre.

4. Drinkable Beer Billboard- Carlsberg

Carlsberg erected a beer-dispensing billboard, how could it not succeed?!

5. Drinkable Coke Billboard- Coca-Cola

Coca-Cola claims to be the first company to ever have a billboard dispensing a drink.

6. Cookie Eclipse- Oreo

Taking full advantage of the rare event of a solar eclipse, Oreo set up a digital ad that reacted in real-time with the Earth’s movements around the sun.

7. Interactive Billboard- Ogilvy & Mathers

This interactive billboard campaign from Ogilvy & Mather’s asked people to climb, punch and operate weights on the billboard.

psychology graphic

The Psychology of Logo Design

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Overview

Logo design is something Chameleon Group artists specialise in and also reigns supreme when you’re developing a brand. There’s so much more to a logo than most people realise, it should encourage an emotional response designed to have a resounding effect on how your customers view your company.

Everything from the colour, shapes and fonts you use to portray your brand image are integral to not only being a point of difference but also creating the emotional response your company is after.

A great anecdote to put everything in perspective is the fact that the word “logo” actually derives from the word “logos” in Greek which means “word”.  So when you think about designing a logo, remember you’re designing a visual “word” for your business.

The easiest way to break down the attributes of logo design is in to three parts: colour, shapes and fonts. All equally as important as the next but each can entice different emotions when used effectively.

Colour

The role of colour in logo design is very important to how your business is portrayed. As stated in this great infographic, 93% of purchases are made on visual perceptions alone and 84.7% of consumer’s state colour as their main reason for purchase for buying a particular product. Not to say colour choice is the be all and end all of logo design, but it certainly plays an integral role in to how people perceive your business.

The below picture shows the most common perceptions of colour people have in western societies.

Whatever colour you end up choosing, make sure your logo works well as white on black background and vice versa. This will help build you a strong brand identity and make it much easier for you in the future. Remember that colour should be complimentary but not essential to how your logo is understood.

Shapes

Our brains subconsciously react to different shapes when thinking about logos. All shapes and lines imply different meanings so it’s important you take this in to consideration when designing your logo in order to infer a specific quality about your brand.

  • Circles, ovals and ellipses usually show a positive and emotional message. A circle in your logo can suggest friendship, community and unity. It can also suggest stability and endurance with its relationship to rings, marriage and partnership.
  • Straight lined logos such as squares and triangles convey stability in a practical sense and can also suggest a quality of balance. They also imply a sense of strength efficiency and professionalism. Our suggestion is to not combine a straight edged logo with cold colours such as blue or grey as this may appear uninviting.

Fonts

Serif Fonts

What is a Serif Typeface?

Serif is on the oldest known typefaces. It’s a regular typeface with added details known as tags or flags, on the letter.

Serif Fonts Examples

  • Times new roman
  • Book Antiqua
  • Georgia
  • Baskerville
  • Serif Font Psychology

These fonts evoke the emotions of:

  • Reliability
  • Respectability
  • Dependability
  • Reputability
  • Conventionality
  • Neutrality

Companies which use Serif Font in their logos

sans serif logos

Sans Serif Fonts

What is a Sans Serif Typeface?

Sans means without. Also known as gothic or simple sans, these fonts are easy to read and do not contain any flags or tags.

Sans Serif Font examples

  • Helvetica
  • Arial
  • Century Gothic
  • Calibri

Sans Serif evoke these emotions:

  • Cleanliness
  • Simplicity
  • Contemporary
  • Straight Forward
  • Futuristic
  • Neutral

Companies which use Sans Serif Font in their logo

serif logos

Other Fonts include:

Script-

  • Creativity
  • Interest
  • Emotions
  • Femininity

Modern-

  • Elegance
  • Intelligence
  • Distinctiveness
  • Smartness
  • Determination
  • Forward Looking Ideology

Display-

  • Fun
  • Unique
  • Casual
  • Direct

The best way to find out the best logo design for you is to play around with shape, colour and font combinations. The team at Chameleon Group specialise in logo design and have the ability to take your logo to the next level.