All Posts By

Cody Fox

Six Reasons your Business Needs Quality Signage

By | Blog | No Comments

The truth is that signage isn’t just fun and decoration – it’s a vital part of any business. Getting your signage right can be the difference between a thriving business and a ghost-town. If your signage is sloppy, it will haunt you everywhere you turn; it’s the face of your website, newspaper ads, billboard real estate, and sales promotions, after all. Get it right, or pay the price.

In this post, we share 6 facts that support the importance of quality signage, as reported by the Ketchum Global Research and Analytics group:

Attract new foot traffic.

Over 75% of consumers indicated that they had entered an unfamiliar store based entirely on compelling signage. Perhaps your logo strikes a chord with a passer-by. Your promotion could attract the eyes of a frugal bargain hunter. Or maybe the quality and vivid colours used in your sign simply distinguish you from neighbouring businesses and cause the reader to wonder: “What makes this place so special?” An attractive sign can attract new business – it’s that simple!

Secure quality referrals.

Almost 75% of survey respondents indicated that they have told a friend or family member about a business based entirely off of its signage. Perhaps your sign is a whimsical talking point, or a sure sign of a quality company; whatever the case may be, these sign-based referrals happen every day, and you should try to take advantage of it!

Improve your first impressions.

You wouldn’t show up to a first date with dishevelled hair, stinky breath, and a food stained shirt, so why would you try to make a first impression on a prospect with a shoddy sign? Nearly 70% of consumers indicated that the quality of a businesses’ sign reflects the quality of the business. It makes sense: successful, established business owners will have the money and the savvy to invest in quality store frontage.

Improve your sales.

Consumers feel better about buying from companies who have quality signage: 67% of survey respondents said that sign quality influenced their purchase decisions.

Stop turning prospects away.

Nearly 60% of consumers have reported that a lack of signage prevented them from entering a business. Not only does it make your business seem less serious than its competitor, but it robs the prospect of any directions, promotional information, or product previews that would stimulate their interest in checking out what you have to offer.

Legibility is key.

Consumers and business owners agree that sign legibility is the most important characteristic. Remember this as you work through your design process. Eye-catching images and snappy slogans are great, but the most important impression you can make with your prospects has to do with your business name, business location, and the products or services you offer!

Need new signage for your business?

Why a Website is Vital to your Business

By | Blog | No Comments

Starting with a website, it’s vital to have a strong online presence to give customers the impression of professionalism and the motivation for them to engage with your business. That being said, here’s four reasons your business needs a website.

It’s all about first impressions

Nowadays, people Google before they shop. It’s simple. If your business doesn’t have that online presence for potential customers to see, you’re invisible to a very large majority of people. According to 70% of consumers learn about a company through their website rather than ads. With this, customers are making decisions about whether they will be visiting your store or using your service solely based whether you have a credible website or not.

The internet has changed the game of window shopping

Window shopping isn’t what it used to be. Today people make purchasing decisions through their devices. Making sure your business is well represented through not only your website but also other digital channels such as search engines and review sites, is vital to capturing a larger customer base.

If you don’t have a website, you won’t appear in potential customers searches

Whether you’re self-employed or a corporate sized business, your website appear strong and noteworthy. For most small businesses, it’s unnecessary to have your website updated every day, however having a polished website that functions efficiently, will engage customers enough to push them over the line of conversion.

It saves you money

When compared to traditional advertising, a website is your best cost effective way to promote your business long term. Even if your digital skills are slim to none, paying a web designer to design and upkeep your website still works out cheaper than traditional advertising long term, with the investment becoming worth the potential customers you will be reaching.

When it comes to comparing the cost of a professional website with a freebie D.I.Y. website, unless you are fairly skilled, your website will cost you in time and effort that could be better spent elsewhere in your business. Not only that, but if it’s not professional, or can’t be found in a Google search, you will lose customers.

Need a website created for you?

Wallpaper Inspiration For Your Next Project

By | Blog | No Comments

Wallpaper is being revived. The previously taboo decorating tool has returned to interior fashion in a massive way thanks to stylish prints, clever ideas and new materials making it easier to both install and remove. Wall paper or wall art offers a fun way to highlight a room to reflect you and your style without going over budget.  Modern wallpaper designs are bold, fun, funky, and graphic. Gone are the flowers and pink borders. From city skylines to innovative embellishments with beading and tile, wallpaper is no longer outdated

Home décor is no longer restricted to creating stunning walls and ceilings with just paint. You can go wild with decorative artistic choices. It can be used to create illusions of brick, logs, stone or bookshelves. You could also opt for the novelty idea, transforming a room to be inspired by a particular pop-culture theme- the only limit is your imagination.

Wallpaper art can showcase the style and tastes of the people who own the house it occupies or it can reflect the culture of a business looking for something different to provide motivation and drive. In addition, modern wallpaper is also much easier to remove then its 80s predecessor (Hooray!)

Wallpaper is something we here at Chameleon Group specialise in, from concept to artwork to creation- we take you through the whole process. If you’re feeling inspired after seeing some the clever ideas below, contact us for an obligation free chat. We have in-house artists and installers to make your idea a reality.

That being said, Chameleon Group have compiled a list of some of the most clever and interesting wallpaper ideas to inspire your next project.

7 Clever Billboard Designs

By | Blog | No Comments

1. Kris/Bindi Campaign- Chameleon Group

Of course we had to open up with our most favourite campaign which is, by no surprise, made by us. We set out to prove people are looking at billboards and there is a relationship between new and traditional media and achieved it.

2. AntMan- Marvel

Marvel placed dozens of these clever little mini billboards across Australia to promote their new film starring a shrinking superhero.


3. Tracking Billboard- Battersea Dogs and Cats Home

This company placed tracking chips in leaflets that were handed out to shoppers, which then triggered a dog to “follow” them around on the digital ad screens around the shopping centre.

4. Drinkable Beer Billboard- Carlsberg

Carlsberg erected a beer-dispensing billboard, how could it not succeed?!

5. Drinkable Coke Billboard- Coca-Cola

Coca-Cola claims to be the first company to ever have a billboard dispensing a drink.

6. Cookie Eclipse- Oreo

Taking full advantage of the rare event of a solar eclipse, Oreo set up a digital ad that reacted in real-time with the Earth’s movements around the sun.

7. Interactive Billboard- Ogilvy & Mathers

This interactive billboard campaign from Ogilvy & Mather’s asked people to climb, punch and operate weights on the billboard.

The Psychology of Logo Design

By | Blog | No Comments


Logo design is something Chameleon Group artists specialise in and also reigns supreme when you’re developing a brand. There’s so much more to a logo than most people realise, it should encourage an emotional response designed to have a resounding effect on how your customers view your company.

Everything from the colour, shapes and fonts you use to portray your brand image are integral to not only being a point of difference but also creating the emotional response your company is after.

A great anecdote to put everything in perspective is the fact that the word “logo” actually derives from the word “logos” in Greek which means “word”.  So when you think about designing a logo, remember you’re designing a visual “word” for your business.

The easiest way to break down the attributes of logo design is in to three parts: colour, shapes and fonts. All equally as important as the next but each can entice different emotions when used effectively.


The role of colour in logo design is very important to how your business is portrayed. As stated in this great infographic, 93% of purchases are made on visual perceptions alone and 84.7% of consumer’s state colour as their main reason for purchase for buying a particular product. Not to say colour choice is the be all and end all of logo design, but it certainly plays an integral role in to how people perceive your business.

The below picture shows the most common perceptions of colour people have in western societies.

Whatever colour you end up choosing, make sure your logo works well as white on black background and vice versa. This will help build you a strong brand identity and make it much easier for you in the future. Remember that colour should be complimentary but not essential to how your logo is understood.


Our brains subconsciously react to different shapes when thinking about logos. All shapes and lines imply different meanings so it’s important you take this in to consideration when designing your logo in order to infer a specific quality about your brand.

  • Circles, ovals and ellipses usually show a positive and emotional message. A circle in your logo can suggest friendship, community and unity. It can also suggest stability and endurance with its relationship to rings, marriage and partnership.
  • Straight lined logos such as squares and triangles convey stability in a practical sense and can also suggest a quality of balance. They also imply a sense of strength efficiency and professionalism. Our suggestion is to not combine a straight edged logo with cold colours such as blue or grey as this may appear uninviting.


Serif Fonts

What is a Serif Typeface?

Serif is on the oldest known typefaces. It’s a regular typeface with added details known as tags or flags, on the letter.

Serif Fonts Examples

  • Times new roman
  • Book Antiqua
  • Georgia
  • Baskerville
  • Serif Font Psychology

These fonts evoke the emotions of:

  • Reliability
  • Respectability
  • Dependability
  • Reputability
  • Conventionality
  • Neutrality

Companies which use Serif Font in their logos

sans serif logos

Sans Serif Fonts

What is a Sans Serif Typeface?

Sans means without. Also known as gothic or simple sans, these fonts are easy to read and do not contain any flags or tags.

Sans Serif Font examples

  • Helvetica
  • Arial
  • Century Gothic
  • Calibri

Sans Serif evoke these emotions:

  • Cleanliness
  • Simplicity
  • Contemporary
  • Straight Forward
  • Futuristic
  • Neutral

Companies which use Sans Serif Font in their logo

serif logos

Other Fonts include:


  • Creativity
  • Interest
  • Emotions
  • Femininity


  • Elegance
  • Intelligence
  • Distinctiveness
  • Smartness
  • Determination
  • Forward Looking Ideology


  • Fun
  • Unique
  • Casual
  • Direct

The best way to find out the best logo design for you is to play around with shape, colour and font combinations. The team at Chameleon Group specialise in logo design and have the ability to take your logo to the next level.