The Visual DNA to your Business

A brand style guide is the primary visual DNA of your company’s branding. Creating a booklet that shows the logos type, imagery, patterns, taglines, and specific colours of a brand makes sure the your brand is always consistent and effective.

Consistency shows professionalism, so it’s important that not only your business has a brand style guide, but that you also keep it up to date. When so many entities touch your content before it is delivered to the world it is vital to keep consistent in how you appear to potential customers.

Chameleon Group will work closely with you to create a style guide consisting of the following:

  • Logo
  • Colour Palette
  • Font
  • Layout
  • Links/Buttons
  • Vehicle Fleet
  • Stationery
  • Navigation
  • Visual Hierarchy
  • Graphics and Icons
  • Imagery
  • Uniforms

Example of style guide produced by Chameleon Group

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