Starting with a website, it’s vital to have a strong online presence to give customers the impression of professionalism and the motivation for them to engage with your business. That being said, here’s four reasons your business needs a website.
It’s all about first impressions
Nowadays, people Google before they shop. It’s simple. If your business doesn’t have that online presence for potential customers to see, you’re invisible to a very large majority of people. According to uxmeasure.com 70% of consumers learn about a company through their website rather than ads. With this, customers are making decisions about whether they will be visiting your store or using your service solely based whether you have a credible website or not.
The internet has changed the game of window shopping
Window shopping isn’t what it used to be. Today people make purchasing decisions through their devices. Making sure your business is well represented through not only your website but also other digital channels such as search engines and review sites, is vital to capturing a larger customer base.
If you don’t have a website, you won’t appear in potential customers searches
Whether you’re self-employed or a corporate sized business, your website appear strong and noteworthy. For most small businesses, it’s unnecessary to have your website updated every day, however having a polished website that functions efficiently, will engage customers enough to push them over the line of conversion.
It saves you money
When compared to traditional advertising, a website is your best cost effective way to promote your business long term. Even if your digital skills are slim to none, paying a web designer to design and upkeep your website still works out cheaper than traditional advertising long term, with the investment becoming worth the potential customers you will be reaching.
When it comes to comparing the cost of a professional website with a freebie D.I.Y. website, unless you are fairly skilled, your website will cost you in time and effort that could be better spent elsewhere in your business. Not only that, but if it’s not professional, or can’t be found in a Google search, you will lose customers.